E-shop development
An online store that sells — and one you can actually run
We build e-shops on WooCommerce or on a fully custom platform, with Greek payment providers, courier integration, myDATA invoicing and stock management wired in. Fast product pages, a checkout that does not lose people, and a back office your staff can operate without us.
From €1,200
4–10 weeks
Payments & couriers
myDATA ready
The e-shop is the easy part. Running it is not.
Putting products online is a solved problem. What separates a store that grows from one that quietly stalls is everything around it: whether stock stays accurate when the same item sells in the shop and online, whether an order becomes a courier voucher without someone copying an address, whether invoices reach myDATA automatically, and whether a product page loads fast enough on a phone to survive the three seconds a visitor gives it.
We build with all of that in mind from the start. Orders flow into your fulfilment process, stock updates in one place, shipping labels print in a click, and revenue documents are issued and transmitted without a second system. The result is a store that can double its order volume without doubling the admin work behind it.
On the front, we obsess over the things that actually move revenue: product pages that load in about a second, filters that respond instantly, a checkout with as few steps as legally possible, guest checkout, saved carts, and trust signals exactly where hesitation happens.
Includes
- Greek & international payments
- Courier integration
- Invoicing & myDATA
- Stock & catalogue management
- E-commerce SEO
- Marketing & analytics
What we build into every store
The functionality that decides whether an e-shop is a business or a hobby.
Greek & international payments
Viva Wallet, Stripe, PayPal, Alpha, Piraeus, Eurobank and NBG gateways, plus cash on delivery and bank transfer — with instalments where your provider supports them.
Courier integration
ACS, Geniki Taxydromiki, Speedex, ELTA Courier and BOX NOW. Vouchers are created from the order, tracking is sent to the customer automatically, and status updates come back into the shop.
Invoicing & myDATA
Receipts and invoices issued automatically per order and transmitted to AADE. We built eFluper, our own e-invoicing platform, so this is territory we know in depth.
Stock & catalogue management
Variations, sizes, colours, bundles, supplier data and low-stock alerts, with bulk import and export so you are not editing a thousand products one at a time.
E-commerce SEO
Product and category pages with structured data, rich results for price and availability, clean URLs, canonical handling for variants and filters, and content on category pages that can actually rank.
Marketing & analytics
GA4 with e-commerce events, Meta Pixel, Google Merchant Center feeds, Skroutz and price-comparison XML, abandoned-cart e-mails and newsletter integration.
WooCommerce or custom?
There is no universally right answer — there is a right answer for your catalogue, your volume and your processes. Here is how we decide together.
WooCommerce
From €1,200The pragmatic choice for most stores. A mature ecosystem, a familiar admin, thousands of extensions and a lower entry cost.
- Up to a few thousand products
- Standard payment and shipping needs
- You want to manage it in-house
- Fastest route to launch
Custom platform
From €2,500When the catalogue is large, the pricing logic is unusual, or the shop has to be part of a bigger system rather than a standalone island.
- Large or complex catalogues
- B2B pricing, tiers and customer-specific rates
- Deep ERP / CRM integration
- Performance at scale, no plugin bloat
Growth
After launch: making it sell more
Traffic is only half of it. These are the levers we work on once a store is live.
Conversion rate optimisation
We look at where people drop out — product page, cart, shipping step, payment — and fix the specific step, rather than redesigning everything on instinct.
Google Shopping & Ads
A clean product feed, campaign structure by margin rather than by category, and tracking that attributes revenue correctly.
Category content & SEO
Category pages that answer buying questions rank for the searches with the highest intent — and they cost nothing per click, unlike ads.
Email & retention
Abandoned cart flows, post-purchase sequences and segmented newsletters. Selling again to an existing customer is the cheapest revenue you have.
Websites & e-shops
Business websites and online stores, built for speed and for search.
View all projectsFAQ
E-shops — common questions
A standard WooCommerce store with catalogue, payments, shipping and order management starts from €1,200. A custom platform with integrations and a large catalogue starts from €2,500. The final figure depends on the number of products, the integrations you need and whether you have product photography and descriptions ready.
All the common Greek options — Viva Wallet, the Alpha, Piraeus, Eurobank and NBG gateways — plus Stripe and PayPal for international sales, cash on delivery, bank transfer and instalments where your acquirer supports them.
Yes. ACS, Geniki Taxydromiki, Speedex, ELTA Courier and BOX NOW are all standard. Vouchers are generated from the order, the tracking number goes to the customer automatically, and delivery status flows back into the order record.
Yes. Retail receipts and invoices are issued per order and transmitted to AADE automatically. We develop and operate our own e-invoicing platform, eFluper, so this integration is something we maintain rather than outsource.
Yes. We migrate products, categories, images, customers and order history from Excel, XML, another platform or a supplier feed. We also set up recurring imports if your supplier publishes a stock and price feed.
We produce the XML feeds required by Skroutz, BestPrice and Google Merchant Center, and keep them updated automatically with stock and prices. Acceptance and listing terms are set by each marketplace.
Which service do you need?
Not sure where your project fits? Most engagements start as one of the four below — and quite often end up combining two of them.
Start a project
Ready to sell online properly?
Tell us how many products you have and how you handle orders today. We will map out the right platform, the integrations you need and a fixed price.
We reply within one business day.